The challenge
The firm had no structured data, so Google had little machine-readable information about its services, FAQs or expertise.
The site runs on Wix, which limits where custom code can go.
What I did
- Implemented JSON-LD structured data for the firm, its legal services, breadcrumbs and FAQs, working inside Wix’s custom code limits.
- Translated the FAQ structured data from German to English so the English pages carry matching markup.
- Ran keyword research on the questions clients search for before hiring an immigration lawyer.
- Planned a glossary section: one page per legal term, each answering a real search query and linking to the matching service.
The outcome
Search engines and AI assistants can now read who the firm is, what it does and the answers to common client questions.
The glossary plan gives the firm a scalable set of pages built around real search demand.
